An effective solution for social enterprises to sell their food products on TU campus.
From the primary research that we carried out such as interviews with Thamasat University students, we learnt that many students don't have a clear idea of products from social enterprises (SEs) or how they can find such products. This could be due to ineffective marketing. Another issue that stood out in our research was that found that products from SEs are relatively more expensive than other products in the market.
From interviewing international students at Thammasat University, we found that they would like to consume more of products from SEs if the products are available conveniently around campus. Some of them sai that they would like to buy food products from the local market, instead of the supermarkets.
During our interviews with social enterprises such as Ma:D hub and Urbie drink, we discovered some common issues that social enterprises face such as inadequate support from policy makers and stakeholders to further expand their enterprise, daily competition with large existing corporations, huge capital investment, low production scale, and lack of human resource management skills.
InsightS Statements on Challenges faced by social enterprises selling products
1. The higher selling price of products from social enterprises are due to:
- High manufacturing cost
- Large investment
- Small production because products are home-made
2. Ineffective marketing is due to:
- Expensive visual commercial platforms
- Fierce competition in the market
- Difficulty in competing withlarge existing companies
3. Lack of proper management skills is due to:
- Lack of capactiy building in managing a social enterprise
- Lack of skills in managing human resource
- We want to create a viable environment for social enterprises to sell food products on campus.
- We want to get at least 200 Thammasat University students to be change agents by being mindful consumers and consuming products from social enterprises.