Dr Gerardus (Gertjan) Lucas is a Lecturer at the School of Global Studies, Thammasat University, Thailand. He previously held positions at the University of Nottingham, De Montfort University (UK), Simon Fraser University (Canada), and Tilburg University (The Netherlands) where Gertjan also obtained his doctorate in Strategy and Innovation. Gertjan has experience as a co-founder of PLV Consultancy (2007-2013) and the Study Association UCMSA Universalis (2002-2005). Gertjan has been involved in supporting and teaching students, first at secondary school and later at university level, for over 25 years.
Gertjan is a behavioural strategy researcher whose main area of study is Performance Feedback Theory, which explains how strategic decision makers collect, interpret and act upon performance information pertaining to their organization. This may involve ‘traditional’ financial performance but also extends to non-financial types of performance such as sustainability and social impact.
Gertjan is a behavioural strategy researcher whose main area of study is Performance Feedback Theory, which explains how strategic decision makers collect, interpret and act upon performance information pertaining to their organization. This may involve ‘traditional’ financial performance but also extends to non-financial types of performance such as sustainability and social impact.
Behavioral strategy; Performance Feedback Theory; Strategic decision making; Sustainability
GS613 Designing Organizations for Impact
GS731 Project Management and Impact Assessment
GS303 Designing Organization
GS871 Prospectus Development
GS731 Project Management and Impact Assessment
GS303 Designing Organization
GS871 Prospectus Development
Islam, S., Lucas, G. J. M., Paton, D. (2026). Adoption of digital strategy: the role of the top management team. Journal of Technology Transfer. doi: https://doi.org/10.1007/s10961-026-10344-9
Li, H., & Lucas, G. J. M. (2026). Interactive effects of multiple types of exogenous uncertainty and prior experience on strategic investment decisions: A real options perspective. Journal of Business Research, 208, 116081. doi: 10.1016/j.jbusres.2026.116081
Lucas, G. J. M. (2025). Performance Feedback Theory (Revised entry). In: Griffin, R. (ed.) Oxford Bibliographies in Management. Oxford University Press. doi: 10.1093/OBO/9780199846740-0207
Lucas, G. J. M., & Klangboonkrong, T. (2023). A cautionary tale: Lessons from the strategic use of financial reporting. In: Kacanski, S., Kabderian Dreyer, J., & Sund, K. J. (eds.) Measuring Sustainability and CSR: From reporting to decision-making. Ethical Economy, vol 64. Springer. doi: 10.1007/978-3-031-26959-2_13
Arndt, F., Galvin, P., Jansen, R. J. G., Lucas, G. J. M., & Su, P. (2022). Dynamic capabilities: New ideas, microfoundations, and criticism. Journal of Management and Organization, 28(3), 423-428. doi: 10.1017/jmo.2022.57
Delios, A., Clemente, E., Wu, T., Tan, H., Wang, Y., Gordon, M., Viganola, D., Chen, Z., Dreber, A., Johannesson, M., Pfeiffer, T., Generalizability Tests Forecasting Collaboration, & Uhlmann, E.L. (2022). Examining the context sensitivity of research findings from archival data. Proceedings of National Academy of Science of USA (PNAS), 119(30), e2120377119. doi: 10.1073/pnas.2120377119
Lucas, G. J. M. (2021). Performance Feedback Theory. In: Griffin, R. (ed.) Oxford Bibliographies in Management. Oxford University Press. doi: 10.1093/OBO/9780199846740-0207
Lucas, G. J. M., Knoben, J. & Meeus, M. T. H. (2018). Contradictory yet coherent? Inconsistency in performance feedback and R&D investment change. Journal of Management, 44(2), 658-681. doi: 10.1177/0149206315584821
Lucas, G. J. M., Zijlmans, M. H., Meeus, M. T. H., & Blettner, D. P. (2016). The Effect of Organizational Performance Feedback on Team Attention Focus. In: Galavan, R. J., & Sund, K. J., (eds.) New Horizons in Management and Organizational Cognition book series, volume 1 ‘Uncertainty in Strategic Decision Making’ (Sund, K. J., Galavan, R. J., & Huff, A. S., eds.). Emerald.
Curşeu, P. L., Meslec, M. N., Pluut, H., & Lucas, G. J. M. (2015). Cognitive synergy in groups and group-to-individual transfer of decision-making competencies. Frontiers in Psychology, 6, 01375. doi: 10.3389/fpsyg.2015.01375
Lucas, G. J. M., Wijst, A. van der, Curşeu, P. L., & Looman, W. M. (2013). An evaluation of alternative ways of computing the creativity quotient in a design school sample. Creativity Research Journal, 25(3), 348-355. doi: 10.1080/10400419.2013.813811
Kenis, P. N., Cambré, B., Lucas, G. J. M. & Oerlemans, L. A. G. (2009). The Explanatory Power of Existing Organisation Theories for Temporary Organisations. In: Cambré, B., Janowicz, M. & Kenis, P. N. (eds.) Temporary Organizations: Prevalence, Logic and Effectiveness. Edward Elgar.
Lucas, G. J. M., Vermeulen, P. A. M. & Curşeu, P. L. (2008). Entrepreneurial decision styles and cognition in small and medium enterprises. In: Vermeulen, P. A. M. & Curşeu, P. (eds.) Cognitive Complexity and Entrepreneurial Decision Making. Edward Elgar.
Karafyllia, M., Lucas, G.J.M., Wang, J., & Wild, A. (2024). Transforming Foundation Industries Network+ Small Project Summaries and Impact. In: Adderley, B. & Reaney, I. (Eds.) Innovate UK-EPSRC-TFIN+ Enablers of Transformation web collection.
Karafyllia, M., Lucas, G.J.M., Wang, J., & Wild, A. (2024). Small Project Final Report: Circular business model innovation in the UK cement, glass, and ceramics industries. Innovate UK-EPSRC-TFIN+ Enablers of Transformation.
Stokes, P., Mahajan, G., Lucas, G. J. M., & Hughes, P. (2018). Creating value: Value co-creation and value destruction. EFMD Global Focus, 12(2), 44-47.
Lucas, G. J. M. (2008). Entrepreneurial decision styles and cognition in small and medium enterprises. First Quarterly, January 2008 edition.
Boogers, M., Lucas, G. & Voerman, G. (2007). Politiek online: Resultaten van een online-enquête onder bezoekers van de websites van de Nederlandse politieke partijen tijdens en na de campagne voor de Tweede Kamerverkiezingen van 22 november 2006 (Report on a survey among visitors of political party websites during and after the Dutch Parliament Lower House elections). Tilburg/Groningen: TSPB/DNPP.
Lucas, G. J. M., Knoben, J. & Meeus, M. T. H. (2013). Inconsistency in Performance Feedback and R&D Investment. Academy of Management Proceedings 2013, #15528. doi: 10.5465/AMBPP.2013.189
March-December 2023 Co-I on ‘Circular business model innovation in the UK cement, glass, and ceramics industries’ project funded by the Innovate UK-EPSRC-TFIN+ Enablers of Transformation Small Project scheme (£46k; PI Dr Maria Karafyllia)
March 2018 Society for the Advancement of Management Studies, Developing the Management Studies Community Fund (£1500)
June 2009 Educational development grant (co-applicant), Actief Leren program Tilburg School of Social and Behavioral Sciences, development of business simulation game and cases in the course Organization Theory (€20,350)
December 2007 EIASM Scholarship for participation in the EDEN Doctoral Seminar on Methods, Techniques and Theories in Entrepreneurship and Innovation (50% of participation fee and housing costs)
Program
University
Year
Postgraduate Certificate in Higher Education
University of Nottingham
2019-2021
PhD in Strategy and Innovation, Center for Innovation Research
Tilburg University
2008-2014
M.Sc. in Social and Behavioral Sciences (Research Master), track Organization Studies
Tilburg University
2006-2008
M.Sc. in Business Research (Research Master), track Organization, CentER Graduate School,
Tilburg University
2005-2008
B.A. in Social Sciences
Maastricht University
2002-2005