FACULTY MEMBERS

DR. NEIL GAINS

DR. NEIL GAINS

Faculty

AREAS OF SPECIALIZATION & CONCENTRATION

Psychology of sustainable consumption, Cross-cultural differences, Application of behavioural economics to social change and sustainability, Corporate social responsibility and role of marketing/branding in sustainability.

COURSES TAUGHT

GS490 Cultural and Organisational Intelligence
GS490 Track 1 – Social Innovation Project
GS244 Corporate social responsibility (contributor)
GS621 Seminar on Social Innovation and Sustainability
GS752 Behavioural Economics for Sustainability
SPD 318/417 Strategic Communication for Social Change

PUBLICATIONS

Publication :
  1. Truong, N., Christopoulos, G., Hong, Y-Y, and Gains, N. (2021) A Flower is a Flower? The Effect of Implicit Theories of Beauty on Appearance-related Social Pressure and Cosmetic Consumption. PNAS (submitted).
  2. Faust, N., Lim, L., Gains, N. and Christopoulos, G. (2018) Fixed or Malleable: The Role of Implicit Theories in the Domain of Beauty. 2018 Global Marketing Conference at Tokyo Proceedings, 705-706 (July 2018).
  3. Gains, N. (2017) “The rhythm and rhyme of brand success: using sound to build the sense, symbol and story of your brand” in Audio Branding: Using sound to build your brand by Laurence Minsky and Colleen Fahey. London: Kogan Page.
  4. Gains, N. (2013) Brand esSense: Using Sense, Symbol and Story to Design Brand Identity. London: Kogan Page.
  5. Gains, N. (2011) “Using empathy and narrative to ignite research” in Leading Edge Marketing Research edited by B. Kaden, G. Linda and M. Prince, pp 273-286. Los Angeles: Sage.
  6. Gains, N. (1994). “The repertory grid approach” in Measurement of Food Preferences, edited by H.J.H. MacFie and D.M.H. Thomson, pp 51-76. Oxford: Blackie Academic & Professional.
  7. Gains, N. and Thomson, D.M.H. (1990) Sensory evaluation of canned lager beers using consumers in their own homes. Food Quality and Preference, 2, 39-47.
  8. Gains, N. and Thomson, D.M.H. (1990) The relation of repertory grid generalized Procrustes analysis solutions to the dimensions of perception: Application to Munsell color stimuli. Journal of Sensory Studies, 5, 177-92.
  9. Gains, N and Thomson, D.M.H. (1990) Contextual evaluation of canned lagers using repertory grid method. International Journal of Food Science and Technology, 25, 699-705.
  10. Scriven, F.M., Gains, N., Green, S.R., and Thomson, D.M.H. (1989) A contextual evaluation of alcoholic beverages using the repertory grid method. International Journal of Food Science and Technology, 24, 173-82.
  11. Gains, N. Krzanowski, W.J., and Thomson D.M.H. (1988) A comparison of variable reduction techniques in an attitudinal investigation of meat products. Journal of Sensory Studies, 3, 37-48.
Conference Paper & Research articles :

    PROJECTS & AWARDS

      EDUCATION

      PH.D.DEPT OF FOOD SCIENCE & TECHNOLOGY, UNIVERSITY OF READING, UK1989
      B.A. (HONS) IN ARTS & HUMANITIES, MAJOR SUBJECTS STUDIED: MUSIC, LITERATURE, HISTORYOPEN UNIVERSITY, UK1997
      B.SC. (HONS) IN MATHEMATICAL STUDIES, MAJOR SUBJECT STUDIED: STATISTICSSCHOOL OF MATHEMATICS, UNIVERSITY OF BATH, UK1986

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