In a recent nationwide survey, Thais were asked to choose their “Top 5 Public Concerns”.  Environment was chosen by 38% of those surveyed. Concerns are highest among older Thais, women, and those living in Greater Bangkok. 57% of them believe that the environment has a very big impact on their quality of life and 47% believe that it will get worse in the next 5 years.

The economy, unemployment, and rising prices are the next most important concern chosen by around one-third of Thais, and especially women and younger Thais. Corruption, crime, and moral were chosen by more than 20% of Thais. These concerns mirror UN Sustainable Development Goals of ‘Responsible Consumption’, ‘Climate Action’, ‘Decent Work and Economic Growth’, and ‘Peace, Justice and Strong Institutions’ and stand out from others as a key focus of people across Thailand.

The survey was conducted by Marketbuzzz, in collaboration with Thammasat University School of Global Studies (SGS), in April 2021 before the Songkran holiday with a nationally representative sample of 1,000 people. The Marketbuzzz team worked with graduate students from SGS to ensure the survey reflected the full range of United Nations Sustainable Development Goals (SDGs). The survey also explored the most pressing environmental issues in Thailand, and the role of government, industry and individual action to address these issues.

Commenting on the findings, Assistant Professor Dr. Prapaporn Tivayanond Mongkhonvanit, Dean of School of Global Studies at Thammasat University, said, “It is encouraging to see that the general public care about the importance of a sustainable environment for their future wellbeing. The UN Sustainable Development Goals are at the core of our curriculum, and a better understanding of the public’s concerns helps us continue to focus on the priorities of the communities we serve”.

Marketbuzzz CEO Grant Bertoli added: “the importance of environmental issues is clear when you compare to all of the other concerns we are faced with today, and with so many believing it will get worse there is no denying that Thai people want more done to address the environmental concerns before it’s too late”.

For more details, please contact Grant Bertoli, Marketbuzzz (grant@buzzebees.com) or Neil Gains, School of Global Studies at Thammasat University (neil@sgs.tu.ac.th).

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