Dr. Neil Gains




 Email: neil@sgs.tu.ac.th

area of specialization and concentration

Psychology of sustainable consumption, Cross-cultural differences, Application of behavioural economics to social change and sustainability, Corporate social responsibility and role of marketing/branding in sustainability.

courses taught

GS490 Cultural and Organisational Intelligence
GS490 Track 1 – Social Innovation Project
GS244 Corporate social responsibility (contributor)
GS621 Seminar on Social Innovation and Sustainability
GS752 Behavioural Economics for Sustainability
SPD 318/417 Strategic Communication for Social Change


Truong, N., Christopoulos, G., Hong, Y-Y, and Gains, N. (2021) A Flower is a Flower? The Effect of Implicit Theories of Beauty on Appearance-related Social Pressure and Cosmetic Consumption. PNAS (submitted).


Faust, N., Lim, L., Gains, N. and Christopoulos, G. (2018) Fixed or Malleable: The Role of Implicit Theories in the Domain of Beauty. 2018 Global Marketing Conference at Tokyo Proceedings, 705-706 (July 2018).


Gains, N. (2017) “The rhythm and rhyme of brand success: using sound to build the sense, symbol and story of your brand” in Audio Branding: Using sound to build your brand by Laurence Minsky and Colleen Fahey. London: Kogan Page.


Gains, N. (2013) Brand esSense: Using Sense, Symbol and Story to Design Brand Identity. London: Kogan Page.


Gains, N. (2011) “Using empathy and narrative to ignite research” in Leading Edge Marketing Research edited by B. Kaden, G. Linda and M. Prince, pp 273-286. Los Angeles: Sage.


Gains, N. (1994). “The repertory grid approach” in Measurement of Food Preferences, edited by H.J.H. MacFie and D.M.H. Thomson, pp 51-76. Oxford: Blackie Academic & Professional.


Gains, N. and Thomson, D.M.H. (1990) Sensory evaluation of canned lager beers using consumers in their own homes.  Food Quality and Preference, 2, 39-47.


Gains, N. and Thomson, D.M.H. (1990) The relation of repertory grid generalized Procrustes analysis solutions to the dimensions of perception: Application to Munsell color stimuli. Journal of Sensory Studies, 5, 177-92.


Gains, N and Thomson, D.M.H. (1990) Contextual evaluation of canned lagers using repertory grid method.  International Journal of Food Science and Technology, 25, 699-705.


Scriven, F.M., Gains, N., Green, S.R., and Thomson, D.M.H. (1989) A contextual evaluation of alcoholic beverages using the repertory grid method.  International Journal of Food Science and Technology, 24, 173-82.


Gains, N. Krzanowski, W.J., and Thomson D.M.H. (1988) A comparison of variable reduction techniques in an attitudinal investigation of meat products.  Journal of Sensory Studies, 3, 37-48.



Dept of Food Science & Technology, University of Reading, uk



B.A. (Hons) in Arts & Humanities, Major subjects studied: Music, Literature, History

Open University, UK



B.Sc. (Hons) in Mathematical Studies,  Major subject studied: Statistics

School of Mathematics, University of Bath, UK


Get In Touch

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Thammasat University
The School of Global Studies


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